Indians always choose the best when it comes to cosmetics. In the last few years, the Indian market of cosmetics and makeup industry has been flourishing surprisingly.
Extreme care should be given to choosing the suitable and perfect products for your skin. Being delicate, your skin can’t tolerate the mistakes you make in the quality of the products. In past, Indians used makeup to brighten their face and the options for cosmetics for that particular need were also limited. But eventually, they understood the beauty of each skin tone and started to embrace all of them equally.
Now, let’s take a look at the brands which were the favorites of India this year.
Lakme is one of the most favorite brands of Indians. Lakme is of Indian origin and is owned by Hindustan Unilever. The brand name Lakmé is French for the beautiful goddess Lakshmi who is the goddess of wealth and it was named after a French opera. Kareena Kapoor is the ambassador of Lakme. The renowned Lakme Fashion Week (LFW), a bi-yearly fashion event is sponsored by Lakme.
Lakme started its journey in 1952. The request for a cosmetic company was made by Prime Minister Jawaharlal Nehru. He was worried that Indian women were depending on foreign companies for their cosmetics and spending foreign exchange on them. Nehru requested JRD Tata to produce the cosmetics in India itself.
Lakme offers a wide range of options in high-quality cosmetics, skincare, etc. They also have salons all over India and have created their wide range of beauty network in India. Lakme cosmetics mainly concentrate on different types of Indian tones to make Indian women proud and feel like they belong despite their complexion. The current headquarters of Lakme in India is in Mumbai and is headed by its CEO Pushkara Shenai.
“AN ALLY TO THE CLASSIC INDIAN WOMAN, LAKME INSPIRES HER TO EXPRESS THE UNIQUE BEAUTY AND SENSUALITY WITHIN… ENABLING HER TO REALIZE THE POTENCY OF HER BEAUTY.”
2. M.A.C Cosmetics
MAC Cosmetics is one of the principal cosmetics companies in the world. Since 1998, it is a part of Estee-Lauder Companies. M.A.C is all about, “All Ages, All Races All Sexes” and this is what gained the attention of Indians the most. The brand was introduced in the Indian market by June 2005. Since then, M.A.C was successful in ruling the Indian cosmetic lovers.
M.A.C was founded in 1984 by Frank Toskan, a photographer and makeup artist, and Frank Angelo, a salon owner. They started making cosmetics because they felt that, at that time there was no good makeup that can be photographed perfectly. But soon their glory was spread and the innovation expanded.
MAC Cosmetics offers a large variety of beauty, cosmetics, and personal care products.
“M.A.C IS A PROUD COMMUNITY OF PROFESSIONAL MAKEUP ARTISTS WORKING TOGETHER TO BRING OUR VISION TO LIFE”
With the tagline “Maybe She’s Born With It. Maybe It’s Maybelline” Maybelline is the legend of cosmetics in the Indian industry since 1998. Maybelline is a part of L’Oreal.
Maybelline was founded in 1913 by Thomas Williams a young scientist in Chicago. He started to mix carbon dust with petroleum jelly to help his sister to make her eyelashes and eyebrows beautiful. But little did he knew that it was the starting of a legendary cosmetic brand.
Maybelline became the favorite staple cosmetics of Indians because of its reasonable price. It offers its product at lower prices than almost any other renowned brand in India. The colossal kajal, mascaras, and lipsticks are the main attraction of the Maybelline.
Colorbar is one of the top most-selling beauty brands in India. This famous cosmetic brand of India was founded by Samir Modi in 2004. Due to its quality and efficient strategies, Colorbar didn’t have any difficulties grabbing its position in the Indian market. The brand ambassador of Colorbar is Jacqueline Fernandez.
Samir Modi, who was active in his family business took over the cosmetic business of the family company in 2003. He realized that Indian cosmetics has not reached its full potential yet. He was confident enough to take his business into new statures and make changes in the Indian market. It was this confidence, which made him launch Colorbar in 2004.
Colorbar always paid attention to make the products comfortable and accessible to the Indian population at the same time to maintain the high-end quality of the products.
Colorbar provides a wide range of beauty and cosmetic products. It also offers makeup accessories like eye brushes, face brushes, pedicure kits, etc. The brand also helps to teach Indian women the art of applying makeup.
“WE WANT TO GIVE OUR CONSUMERS THE CONFIDENCE TO SHOW THE WORLD THEIR INNER BEAUTY, STYLE & PERSONALITY. WE ENCOURAGE OUR CUSTOMERS TO FAL IN LOVE WITH THEMSELVES, DISCOVER THEIR INNER MAGIC AND CELEBRATE WHO THEY REALLY ARE”
L’Oreal Paris is one of the prestigious cosmetic brands in the world. It is a French personal care company found by French chemist Eugene Schueller. It all started when he made his first hair dyes and sold them to Parisian hairdressers.
L’Oreal stands for its 6 values: Passion, Innovation, Entrepreneurial spirit, Open-mindedness, Quest of excellence, and Responsibility. L’Oreal entered the Indian market in 1994 and made its first acquisition in 2013. Nidhi Sunil, an Indian model, and philanthropist is the brand ambassador of L’Oreal.
Eventually, the brand expanded its business globally by owning other popular bands like Maybelline, Vichy, The Body Shop, Garnier, NYX, etc. L’Oreal offers a lot of options for both men and women skincare, hair care, cosmetics, and personal care products. It provides products for people of all ages and is famous for its ground breaking superior products.
The Indian market of beauty products witnessed astounding growth in the last few decades. The brand names of a product hold great importance in the rate of product consumption. With the development of technologies and innovative ideas, the quality, efficiency, and satisfaction of the products also increased.
Remember that brand mean high-quality products, but it doesn’t mean that every product will be perfect for your skin. Always get expert advice before choosing your cosmetics and then decide the brands. So, always choose the brands that your skin loves.