Global icon Priyanka Chopra Jonas and the Indian cricket staff captain Virat Kohli and the only two Indians who’ve managed to amass a spot on the highest 30 within the Hopper Instagram Rich list 2021. The annual list ranks celebrities, sports personalities and others based on how much they charge for each of their promoted posts on Instagram.

While Priyanka Chopra landed on the twenty seventh spot with over 64 million followers on Instagram and is reportedly charging USD 403,000 (approximately Rs 3 crore in Indian foreign money) for each sponsored post on Instagram, cricketer Virat Kohli managed to overhaul her this year and landed on the nineteenth spot along with his 125 million followers. He is reportedly charging USD 680,000 ( approximately Rs 5 crore) per sponsored post.



Last year, Virat was on the twenty third spot whereas Priyanka was on the nineteenth. This time Virat topped Priyanka and claimed her previous spot.




In total, Hopper HQ’s Instagram Rich List has 395 celebrities, which includes sports stars and influencers. The topper of the list is Cristiano Ronaldo. According to Hopper HQ, he charges $1,523,000 per Instagram post. Last year, the slot was taken by wrestler-turned-actor Dwayne ‘The Rock’ Johnson. This time, he is in second place with an Instagram value of about $1,523,000, Following Ariana Grande, Kylie Jenner, Selena Gomez, Kim Kardashian, Lionel Messi, Beyonce, Justin Bieber and Taylor Swift are others on the list.

According to the data from this list, if both the Indian celebrities are able to keep up with the Kardashians and Jenners, they’ll be able to climb to the top 5 spots, very soon.



Virat Kohli the highest paid athlete




One of the most celebrated cricketers, Virat Kohli is the only Indian to feature in the Forbes 2020 list of world’s highest-paid athletes. He was ranked at the 66th spot on the list in previous year, with earnings estimated to be around $26 million (₹194 crore approx.) Well, that’s not it. He also defeated celebrities such as Akshay Kumar, Amitabh Bachchan, Shah Rukh Khan and MS Dhoni, to sit on the top spot-on Forbes India Celebrity 100 List in 2020. Now, Virat Kohli, who’s the most followed Indian sportsperson on Instagram, has found his name in another coveted list – of celebrities who earn the most from sponsored posts on Instagram.





Instagram, essentially a photo and video-sharing platform, has become popular over the years for many brands and celebrities to earn profits from it, in the form of promotional posts. And UK-based Instagram planner and scheduling tool Hopper HQ recently released its annual Instagram Rich List, where it estimates the amount, these celebrities make per post on Instagram.


Brand value

Virat Kohli, who, as of July 8, has 134 million followers on Instagram, makes Rs 5 crore ($680,000) per Instagram post. Virat Kohli has retained the top position as the country’s most valuable celebrity brand for the fourth consecutive year with a brand value of $237.7 million, according to a leading brand valuation. Virat Kohli is undoubtedly the real MVP of endorsements and earns a majority of his net worth from it. He’s the face of Uber India, Myntra, Audi and MPL, besides his own brands Wrogn and One8.


Net worth overview




Virat Kohli Net Worth is $105 Million (Rs 770 Crore in 2021). Virat Kohli ranks first in the list of highest-paid Indian cricketers. Virat was also a rising star in cricket history and his net worth is expected to reach staggering heights in the coming years.


Virat Kohli Net Worth Rs. 770 Crore
Personal Properties Rs. 42 Crore
Luxury Cars Owned – 6 Rs. 9 Crore
IPL Fee per Season Rs. 17 Crore
Match Fee PER YEAR Rs 2.25 crore
T20 Match Fee Rs. 2 crore
Investments Rs. 180 Crore


Virat is a Grade A player and according to the BCCI central contracts he earns hefty sums as a player alone. As a grade A player he gets $190,000 (1.25 crore) as his retainer fee on an annual basis and receives Rs 5 lakh, 3 lakh and 1.50 lakhs for playing a Test match, ODI match and a T20 match respectively. Kohli is known to make a huge income from endorsements of more than INR 17 crore. He apparently charges Rs.2 crore per day, Which makes him the highest paid athlete. This resulted in increasing the brand value of Virat, which made him the Instagram rich for charging 5 crore per post.



Priyanka Chopra highest paid Indian actress




Priyanka Chopra, an international icon, is in the business for a quite long time now and has gathered a lot of appreciation for her commendable work in the past. She is the third-highest-paid Bollywood actress and charges 21 Crore per film.  However the Bollywood diva have failed to make it to the Forbes’ list of highest paid female actors in the world. This year again the list was topped by Hollywood star Sophia Vergara. But the number game is still on Priyanka once placed at 8th position as highest paid actress by Forbes in 2017, the game is still on for the actress to reclaim the position in Forbes list 2021.

Apart from this Placed at 94 on Forbes’ top 100 ranking, Chopra has made it to ‘Forbes 100 Most Powerful Women List’ for the second year in a row.





Meanwhile, Priyanka Chopra Jonas, with a following of 65 million on Instagram, made it to the 27th spot. The Baywatch actress reportedly gets $403,000 ( around ₹ 3 crore) for every promotional post she makes on the app.


Brand value

Check brand — an online sentiment analysis company — revealed the data about online sentiments of top movie stars in the country. the company evaluated the brand value of Bollywood stars in monetary terms, basis the engagement and followers. With that, Priyanka Chopra Jonas was the name that came out on top, worth Rs 2.65 billion. Akshay Kumar sits at the second spot with Rs 2.60 billion, followed by Salman Khan at INR 2.52 billion. The fourth spot is taken by another Bollywood actress — Deepika Padukone — at INR 2.11 billion, while Shah Rukh Khan takes the fifth spot at Rs 2.09 billion.


Net worth over view




As of 2021, Priyanka Chopra’s net worth is estimated to be roughly $50 million. Priyanka has the biggest grip on brand endorsements. She is the brand ambassador for companies like Pantene, Blenders Pride, Pepsi, UNICEF, lux, ponds, and sun silk. It is stated that she charges over Rs. 2 crores for brand endorsements and same for the Instagram post. This increased the brand value of Priyanka Chopra where she claimed 27th spot as Instagram rich in Forbes list.


Indian cricket team captain, Virat Kohli is the most valuable celebrity in India With 39% increase, Kohli’s brand value raised to $237.5 million in 2019, the most among cricketers for the fourth consecutive year, showed a report. with more than 30 brands in his kitty, the Indian skipper continued to remain a favourite with brands across industries and topped social media rankings, along with having the best engagement rate among all domestic celebrities.


Meanwhile, Priyanka Chopra top notches the list of highest paid Indian actress among the other Bollywood actors with an increasing brand value and bagging more than 20 brands. Made both of them to made spot on Instagram rich list as with these increasing brand value the actress and skipper tend to charge more per post in Instagram. The sources believe that these two can soon push their position further.