About Masaba Gupta
Masaba Gupta, an Indo-Caribbean fashion designer, founded House of Masaba after graduating from SNDT Women’s University in 2009. Since her promising debut at the Lakme Fashion Week at the age of 19, the 31-year-old designer has been recognised for redefining the face of the fashion business, making her an icon for fashion aspirants of this generation. Masaba Gupta, a designer with a decade of expertise, is known throughout the world as the “Queen of Prints” and was named to Forbes’ 30 Under 30 list in 2017. Masaba Gupta is known for mastering the fusion trend, which she got from her mother Neena Gupta, an Indian actress, and her father, Sir Viv Richards, a West Indian cricketer. Her native, India-proud company with a Caribbean heart, House of Masaba, in particular, fuses two diverse cultures and thoughts to convert everyday products into unusual designs and prints.
She is the first and only Indian designer whose life has been documented in a television series. Masaba Masaba is a Netflix original series inspired by her personal life and design path, as well as her special relationship with her mother, actress Neena Gupta. Neena and Masaba Gupta, a mother and daughter combination, was praised by critics for their pleasantly refreshing sequences. Designer Masaba Gupta has broadened her horizons by stepping into this new enterprise and lifting the bar with her unique creativity and talent.
Her Brand – House of Masaba
Masaba Gupta’s characteristic designs embody her quirky and experimental style sensibility, defying preconceptions with current Indian women’s styles that are unique and fuss-free. House of Masaba is bridging the gap between Haute and Pret Couture with its anytime, anyplace ensembles. With destination wedding collections, festive wear, party collections, and resort wear, the label has built a diverse portfolio, all of which are presented in the brand’s trademark colours, motifs, and aesthetics. These elements have been used in a variety of partnerships across a wide range of product categories.
The company has expanded into beauty, fashion jewellery, accessories, menswear, swimwear, and a variety of other categories over the years. In a successful collaboration with a multi-brand beauty portal, Nykaa, she has introduced a line of unique Masaba beauty products showcasing the brand’s distinctive bold patterns with the Masaba by Nykaa limited edition series. The Masaba by Nykaa Kit comes with a variety of nail paints, perfumes, lipsticks, and other cosmetics. She teamed with an original HBO series to launch the Masaba X GOT capsule collection, adding to her globally trendsetting resume. The Game of Thrones Masaba collection featured womenswear, menswear, and jewellery with Game of Thrones-inspired designs.
The House of Masaba brand has established a strong presence in both the online and offline retail spaces, catering to ladies with a strong sense of style and cultural roots. The diffusion label is available at luxury international shopping destinations such as Essence in Jumeirah and Taj Exotica in the Maldives; Vesimi in Dubai; Este Couture and Pernia’s Pop-Up Studio in the United Kingdom; and Anokhi Ada in Georgia, Desi Couture in Houston, and Adaa in Bangkok, to name a few. Designer Masaba Gupta has proven her mettle as a successful entrepreneur with the brand’s global presence.
About her New Beauty Collection
Masaba Gupta has secured a partnership with Nykaa to develop her own matte lipstick collection, “Own it like Masaba.”
Masaba has already launched her own prints and patterns, but this is her first beauty collection partnership with the eCommerce giant Nykaa. The collection includes 12 high-spirited and ultra-flattering lipstick hues that were particularly designed with Indian skin tones in mind. Three pigment-rich, cult-worthy hues commemorate the actual spirit of friendship in this collection. In truth, pastry chef Pooja Dhingra and film producer Rhea Kapoor are two of Masaba’s closest female friends, and the designs are dedicated to them.
The Matte lipstick line comes in three shades: Make it Happen, You Grow Girl, and Believe in You, all of which cost 799 rupees. The lipsticks are said to be lightweight, pleasant, and provide a high pigment one-stroke application. The Nudes in the collection start at 599 Rs and go up from there. The prices have been reduced to Rs 359 as part of Nykaa’s ongoing sale, which includes a 40% launch discount. At her presentation, Masaba, a 31-year-old fashion icon, said the nudes in her collection promise to convert one’s everyday dull looks into “something more than charismatic.”
On Nykaa, you can get these powerful colour payoff lipsticks right now.
You can also browse the Masaba By Nykaa Lipstick collection for a variety of other options.